Your best customers hold the insights that can shape your company’s future. A Customer Advisory Board (CAB) brings together a select group of key customers to provide feedback, validate ideas, and collaborate on your product roadmap and strategy. By engaging customers as trusted advisors, you gain critical market intelligence and deepen loyalty.

With AdvisoryCloud, you can easily build and manage a Customer Advisory Board that strengthens relationships, gathers actionable insights, and drives innovation — all from a secure digital platform.

Why Companies Need Customer Advisory Boards

• Direct Customer Insight
• Understand customer needs and expectations before investing resources.
• Product & Service Validation
• Test concepts, features, and strategies with your most important users.
• Strengthened Loyalty
• Customers invited into advisory roles often become your strongest advocates.
• Deeper Relationships
• Move beyond transactional interactions to long-term strategic partnerships.
• Market Differentiation
• A CAB demonstrates you value customer input, setting you apart from competitors.

Common Customer Advisory Board Use Cases

• Product Roadmap Input
• Gather feedback to shape features, pricing, and positioning.
• Go-to-Market Strategies
• Test messaging and marketing campaigns with trusted customers.
• Industry Trend Insights
• Leverage your customers’ perspective on shifting market dynamics.
• Customer Retention & Advocacy
• Turn advisory members into brand champions who influence peers.
• Strategic Alignment
• Ensure your solutions evolve in lockstep with customer needs.

How AdvisoryCloud Makes It Easy

• Digital Boardroom – Share updates, gather feedback, and run quarterly CAB meetings in one secure hub.
• Moderated Sessions – Our team facilitates meetings, ensuring discussions stay focused and productive.
• Curated Selection – Work with us to identify and invite the right customers to your board.
• Engagement Tools – Use polls, Q&A, and updates to keep customers engaged between meetings.

By the Numbers

• 77% of companies with Customer Advisory Boards say they directly improve product and service strategy (Gartner).
• Companies with CABs report higher customer retention and stronger advocacy compared to peers without them (Forrester).

Build Your Customer Advisory Board

Customer Advisory Boards turn insights into action and customers into partners. With AdvisoryCloud, you can easily launch and manage a CAB that helps shape your strategy, strengthen relationships, and drive growth.

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