Susan Giddings

Innovative Senior Executive and Entrepreneur with expertise in publishing, coaching, and marketing


Susan Giddings is an accomplished Senior Executive, Entrepreneur, and Board Member with more than 30 years of success across the media, construction, and accounting industries. Leveraging extensive experience with branding and advertising for startups or established companies, she is a valuable advisor for an organization going through turnaround management and growth. Her broad areas of expertise include publishing, marketing, executive coaching, success mindset, business development, sales strategies, and e-learning.

 Throughout her executive career, Susan has held leadership positions with Unicorn Culture Coaching, Destination Lake Okeechobee Regional Guide, and Spare Hands.

2019 - Present

CEO - Unicorn Culture Coaching

Unicorn Culture Coaching

  • Help entrepreneurs overcome limiting beliefs
  • Assist in taking companies from where they are to where they want to be using branding, marketing, and sales strategies

2017 - 2018

Owner / Publisher - Destination Lake Okeechobee Regional Guide

Destination Lake Okeechobee Regional Guide

  • Created regional yearly publications that encompassed four counties
  • Leveraged relationships to launch a successful publication in six months

2014 - 2018

Owner / Publisher - Okeechobee The Magazine

Okeechobee The Magazine

  • Doubled the sale of magazines advertising within three months
  • Created additional publication in the first year
  • Took magazine from quarterly to bi-monthly

2010 - 2014

Owner - Spare Hands, Inc

Spare Hands, Inc

  • Renovation and project management, permitting for high-end equestrian clients

I’m Available To Advise On The Following Subjects


Business Development


Online Marketing

Company or executive-specific business strategy

Feedback on my company’s product/service

Serve as a sounding board and second opinion on a key decision

Advice on branding and advertising for startups or established companies