Steven Mason

Brand, Patent and IP Strategist; Expert in Complex Negotiations

ADVISOR BIOGRAPHY

Steven Mason is your Problem-Solver and Ethical "Fixer": Breakthrough ideas, solutions, guidance and execution on the most challenging and seemingly intractable problems and leverageable opportunities.

35+ years' experience as a C-level consultant and executive across the IT (software services, SaaS, platforms, IoT), fintech, medical device, cybersecurity, CPG, food, automotive, retail, ecommerce, and data security industries. His broad areas of expertise include global strategy, patent strategy, complex negotiations, brand development, positioning, and go-to-market strategy.

Specialties: include Start-Up/Growth Company Strategy; Brand Strategy: Naming, Positioning, Messaging, Communications, Trademarks; Patent Portfolio/IP Strategy: Ideation, Valuation, Infringement, Portfolio Creation, Litigation, Due Diligence; and Complex Negotiations/Deals: Strategist and Lead Negotiator; Due Diligence

2001 - Present

Principal - The Brand Mason

The Brand Mason

  • • Acting and part-time Chief Marketing Officer (CMO), Chief Strategy Officer (CSO) and Chief Intellectual Property Officer
  • • Brand, digital and corporate strategy for emerging growth companies and startups; big data meta-analytics;
  • • Corporate & product naming; positioning/messaging/vision/mission; corporate communications;
  • • Go-to-market strategies; change management; CEO coaching; executive speechwriting.
  • • Industries include: cloud computing, application-defined networking (ADN); application performance SLAs; social gaming; mobile services, enterprise software; organic food, nutrition and retail grocery; car care products; forensic accounting; and medical devices.
  • • Develop complete brand personalities for companies, products and services. Create names, taglines and messaging.
  • • Develop corporate strategies to launch new product lines. Execute creative marketing and PR campaigns. Write, edit and review business, marketing and strategic plans for presentation to venture capitalists.
  • • Direct all marketing communications. Ensure consistent messaging across all media. Conduct media training; hire/manage outside design and PR firms; serve as corporate spokesperson.
  • • Provide creative direction and copywriting for packaging, labels, POP displays, video scripts, websites, print advertisements, brochures and other corporate communications.

2014 - Present

Advisor - Anonos

Anonos

  • Named Co-Inventor on 6 US Patents and multiple US and international patents pending.
  • 1. Systems and methods for enhancing data protection by anonosizing structured and unstructured data and incorporating machine learning and artificial intelligence in classical and quantum computing environments (Aug 7, 2018: US Patent No. 10,043,035)
  • 2. Systems and methods for anonosizing data (April 11, 2017: US Patent No. 9,619,669)
  • 3. Systems and methods for contextualized data protection (June 7, 2016: US Patent No. 9,361,481)
  • 4. Dynamic de-identification and anonymity (Sept 8, 2015: US Patent No. 9,129,133)
  • 5. Dynamic de-identification and anonymity (July 21, 2015: US Patent No. 9,087,216)
  • 6. Dynamic de-identification and anonymity (July 21, 2015: US Patent No. 9,087,215)

2010 - Present

Principal & Patent Broker - Liquid Patents

Liquid Patents

  • Multiple multi-million-dollar patent portfolio sales to corporations; NPEs; litigation entities. Deal structures include licenses, sublicenses, litigation sales and licenses, partnerships and more.
  • Valuation analysis, competitive strengths and due diligence on patent portfolios as well as on ideas considered for patenting
  • Function as Chief Intellectual Property Officer, identifying and working with IP attorneys to define patent strategy and prosecute patents. Most C-level executives do not know the fine details about patents; most attorneys do not focus first on valuation and business strategy. I bridge that gap, ser

2014 - Present

Advisor - Advicefront

Advicefront

  • Advisor to CEO & Founder on structuring equity raises; partnership deals; go-to-market strategy.

I’m Available To Advise On The Following Subjects

Patent/IP Portfolio Strategy: Ideation, Management, Licensing, Litigation

Company or executive-specific business strategy

Due diligence on a significant business purchase

Serve as a sounding board and second opinion on a key decision