Steven Cardinale

Dynamic CEO with expertise in startups, go-to-market strategy, and venture capital


Steven Cardinale is an accomplished Senior Executive, Consultant, and Thought Leader with more than 30 years of success across the insurance and technology-enhanced outsourcing industries. Leveraging extensive experience in identifying the best products and entry markets, he is a valuable advisor for an organization seeking guidance on a strategic plan for product development. His broad areas of expertise include innovation, B2B sales, risk management, and go-to-market strategy.

Throughout his executive career, Steven has held leadership positions with Liquid Animals, CID Management, iBidCo, and Eli Lilly and Company. He is also the author of 'Synaptic Alchemy,' which will be released by the end of December 2019.

July 2017 - Present

CEO - Liquid Animals

Liquid Animals

April 2002 - December 2016

Managing Director / CEO - CID Management

CID Management

  • Grew business from $0 to more than $25M in annual revenue prior to outside funding
  • Oversaw an increase upwards of 20% in EBITDA
  • Assisted in successfully positioning the company to be sold to NextGen

January 1999 - January 2002

CTO, Director of eCommerce Strategy - iBidCo


  • Led over $10M in real estate transactions within one 30-minute auction
  • Developed a real estate component upon which eBay later based its own

January 1997 - December 1998

Subject Matter Expert - Eli Lilly and Company

Eli Lilly and Company

  • Reduced overall costs by 15% for new drug development, reducing one large pharmaceutical project by 30% and saving $300M
  • Reduced overall cycle time from ten to three years, providing over 450% ROI

I’m Available To Advise On The Following Subjects


Go-To-Market Strategy

B2B Sales

Venture Capital

Develops and executes business strategy to determine economic models or the next good to great idea to grow revenue

Author Synaptic Alchemy - Business lessons from startup to exit

Feedback on my company’s product/service

Input and advice on a key project