Richard Metzler



Advisor Biography

Career Summary



As a senior leader with over twenty five years of general management and growth leadership, Dick Metzler has extensive experience in e-Commerce, transportation and warehousing third party logistics.  He has extensive international experience to include five years living abroad, CEO of an $800M Singaporean owned business along with major branding, growth, restructuring and acquisitions.

Mr. Metzler currently serves of the board of Flash Global Logistics and member of the Audit Committee, is on the board of advisors of BOXC and M33 Integrated Solutions.  Flash Global Logistics is a non-asset based third party logistics firm that is private equity sponsored by Pinebridge Capital.  BOXC is an early stage Chinese eCommerce logistics company and M33 is an mid-stage outsourced freight co-management company.  Previously he has been on the boards of FedEx Europe, APL Logistics, Vascor Ltd., Cambridge Capital, Ecosquid and Design2Market.  He is also on the board of the Transportation Marketing and Sales Association where he is a past President and Chairman. 

Mr. Metzler has a global network of leaders and decision makers in all aspects of transportation, logistics, eCommerce and supporting industries.  He has also worked extensively with private equity, debt financing and venture capital as a senior leader in portfolio companies and advising on individual investments and divestitures. 

Chief Marketing Officer
 – Present (2 years 2 months)Austin, Texas Area

Responsible for revenue and growth performance for all customer segments to include Consumer, Enterprise and Small-Medium Businesses (SMB). Developed team to drive record growth in paid search/remarketing contribution (+35%), SEO traffic +50% and email starting at $0 to $1.7M contribution level. Driving best practices in social media and business marketing. Marketing is now driving nearly 59% of the total revenue and 80% of the new revenue growth.


Senior Vice President, Acquisitions
XPO Logistics, Inc.
 –  (1 year 8 months)Dallas, TX

Led the acquisition of multiple transportation and logistics firms that closed and generated nearly $100 million in revenue through a cross-functional team effort.

Created a prioritized, pipeline of hundreds of other transportation and logistics companies through detailed research, direct interaction with owners/principals and developing relationships leading to win-win transactions.  

Laid the ground work for many additional, qualified acquisition opportunities to close over time. Created intelligence on overall acquisition priorities based on potential for future growth and fit with XPO's specific requirements.  

Have had continual, ongoing, direct interaction with the owners/principals of acquisition targets in order to close additional acquisition targets on an ongoing basis.

Developed an extensive market sizing and segmentation study through a unique and cost-effective market research approach.

Adapted a proven go-to-market strategy that is actively being rolled out by the respective sales teams and has had substantial, early results..

Supported the Strategic Accounts team in securing select new strategic accounts through existing relationship and other networking sources. Led the effort to close the first strategic account that has potential to add hundreds of millions of dollars of revenue beyond the initial award.

Consulted and partnered with different business units to provide industry expertise, advice, analysis and recommendations on various issues and opportunities.


Chief Commercial Officer
Greatwide Logistics Services, Inc.
 –  (6 years)Dallas, TX

Responsibility for brokerage, warehousing and specialized trucking, TMS product line and the transportation operations center at the P&L level; M&A, Strategy, Sales, Branding, PR and Marketing at the corporate level.

Leadership Roles: president of $60 million warehouse-based 3PL, president of $50 million “load-to-ride” trucking company, president of $100 million brokerage business. Made significant improvements in all three P&Ls through rapid focus on fundamentals.

Developed and led a nationwide, centralized transportation operations center that reduced expenses by $7 million, improved service and provided the platform for new products.

Acquired three high quality companies that directly supported the company’s strategy below market prices (3.0x to 6.0x) with strong DCF, cash-on-cash and IRR (up to 50%).

Directly participated on senior team that sold the company for $780 million (over 9x EBITDA) in December, 2006.

Project managed the communications team during the company’s restructuring and led the development of the post-restructuring growth strategy.

Developed new brand name, brand positioning and overall corporate strategy to move from a holding company to an integrated logistics services company.

Initiated new sales process, training and CRM that resulted in $97 million in booked revenue during the first full year of implementation.

Increased brokerage loads by 80% and gross revenue by 118% in 5 months through a focused growth plan consisting of revamping leadership, new sales roles, new branches, new centralized brokerage operation, new major accounts focus and new acquisitions.

Opened four new brokerage offices (Tampa, Denver, Philadelphia, Ontario, CA) hired 12 new people, terminated 3 and relocated carrier qualification within 7 months.


Executive Vice President
 –  (2 years)Ft, Lauderdale (Plantation), FL

P&L responsibility for nearly 3,000 people in 3 different business units - Same Day, Logistics and Canada.

Launched the DHL brand in the US through a $150 million multi-media rebranding and marketing plan that included new products, pricing, promotional techniques and channel initiatives that generated signficant incremental revenue and was awarded "Marketing Executive of the Year" by a leading industry association.

Led the implementaton of marketing and brand efforts throughout 52 countries in the Americas through an integrated team and brand consistency campaign.


APL Logistics
 –  (3 years)Oakland, CA

Chief executive for $1 Billion global 3rd party logistics and supply chain management company with 4,700 employees and operations in 53 countries and 120 cities.

Made acquisitions in the US, China (3), Chile and Germany that led to significant growth and opportunities to expand the value proposition for future organic growth.


Senior Vice President, Global Marketing
GE Capital/TIP
 –  (2 years)Devon, PA

Responsible for global marketing and customer service for $1.4 billion provider of transportation equipment services in Europe and North America. Launched new national account sales team, new financial products and participated in acquisition targeting that led to significant national and international growth.