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Pradeep Aradhya is an accomplished Senior Executive, Consultant, and Board Member with more than 20 years of success across the technology, pharmaceutical, retail, and internet industries. Leveraging extensive experience in marketing technology and digital transformation, he is a valuable advisor for an organization seeking guidance in revenue growth and go-to-market strategy. His broad areas of expertise include operations, scaling, film, startups, and board governance.

Throughout his executive career, Pradeep has held leadership positions with Novus Laurus, Digitas, Idiom, and Fatwire. Additionally, Pradeep serves as a Board Member for Innovation Women, The Sasaki Foundation, and Starbuck's Women Impact Network.

2009 - Present

CEO - Novus Laurus

  • Consults for small to midsize businesses while overseeing digital strategy/transformation, marketing technology, and growth
  • Successfully investing in multiple innovative companies
  • Guides and mentors business owners on dynamic growth strategies to drive success

2006 - 2009

VP/Architect, Technology - Digitas

  • Oversaw the development and implementation of strategic martech initiatives for CMOs of global brands
  • Worked directly with CMOs from Fortune 500 companies that included Allied Bank, Staples, Lowe's, and Sirius Radio to create marketing technology infrastructure required for their brands to move forward

2005 - 2006

Consultant - Idiom

  • Assisted major Fortune 500 companies, including Continental Airline and GM, in transforming their web documentation from one language into others by using and deploying globalization management and translation memory

2000 - 2005

Senior Software Engineer - Fatwire Software

  • Worked with the engineering department to build software products while consulting with various customers seeking to implement the products into their own businesses

I’m Available To Advise On The Following Subjects



Digital Transformation

Business Development

Marketing Technology & Digital Transformation

Small Business Growth Strategy



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