Peter Djokovich

Successful and accomplished entrepreneur and strategic advisor with extensive operations and go-to-market experience.


Peter Djokovich is an accomplished Senior Executive and Board Member with more than 35 years of success across the technology, information systems, financial systems, and B2B and B2C industries. Leveraging extensive experience in go-to-market strategy, he is a valuable advisor for an organization seeking guidance in development from concept to cash flow. His broad areas of expertise include business planning, strategy, enterprise software, sales and service distribution, business process improvement, and analytics.

Throughout much of his executive career, Peter has served as Senior Partner of Commission Systems; and, in that capacity has served on numerous boards of advisors and directors.

March 1994 - Present

Senior Partner & Co-Founder

Commission Systems

  • Serves as an original founder of the company; has developed thousands of strategic, operational execution, and sales distribution plans.
  • Assisted hundreds of companies, of all stages, in developing go-to-market strategies, capital development, scaling operations, sales/distribution, and process automation.
  • Assists innovators in building concepts, ideas and products into viable revenue-generating cash-flow positive operations.
  • Helped various clients grow from zero to $100M in sales, and by as much as 300%. A pioneer in fintech, CRM, and EPM application development.
  • Has worked with organizations from private/start-up to large multi-national/public firms, both across USA and international.
  • Author/Speaker of "The Certainty Principle", "The Great Law of Performance", "The Strategic Imperative", "The Automation Imperative".

November 2019 - Present

Managing Director & Co-Founder

Summit Venture Studio

  • Go-to-Market solutions for university-originated software ideas, innovations and inventions.

May 2019 - Present


Center for Technology & Venture Commercialization, Univ of Utah

  • The University of Utah Center for Technology and Venture Commercialization (TVC) has established a global reputation for leadership in technology commercialization.
  • The TVC serves as a catalyst for the regional ecosystem, responsible for all aspects of invention management, patent prosecution, licensing, startup formation and support, equity management and early stage funding.

January 2018 -

Board Advisor

Certain Strategy

I’m Available To Advise On The Following Subjects


Sales Management

Financial Management

Go-To-Market Strategy

Company or executive-specific business strategy

Business advice related to my role at my company

Feedback on my company’s product/service

Input and advice on a key project