Melroy Coelho

Marketing Advisor - MCMK

Strategic Global Marketing Leader with expertise in business development, digital transformation, & brand development.

Advisor Biography

Melroy Coelho is an accomplished Senior Executive, and Advisor with more than 25 years of success across the information services and technology, logistics & supply chain, venture capital & private equity, public relations & communications, electrical & electronic manufacturing, and mechanical/industrial engineering industries. His broad areas of expertise include agile marketing, business development, supply chain management, emerging markets, growth hacking, digital transformation, blockchain, machine learning, artificial intelligence, go-to-market strategy, and global strategy.

 

Melroy holds a key leadership position as the Vice President of MCMK where he builds and drives demand generation engines to accelerate opportunity pipeline velocity & delivers rapid ROI on marketing spend which positively impacts revenue profitability & results by building strategic stakeholder relationships. He also served as the Director of Marketing - Global (APAC, EMEA, LATAM, North America) for the Escher Group, and the Director of International Marketing and Logistic solutions for HighJump.

 

Prior to his roles at HighJump, Melroy additionally led as the Vertical Marketing Manager of SOTI, the Product Marketing Manager for TransCore Link Logistics, the Project Sales General Manager for Smartstage, the Business Development Manager for UPS, a Product Marketing Specialist for 3M, and an Assistant Product Manager for the Middle East and North Africa for ABB.

 

Melroy has an MBA (mini MBA) Essentials Certification from the University of Toronto - Rotman School of Management, as well as a CIM Diploma in Marketing, and International Marketing from the Chartered Institute of Marketing. He has also completed the Executive Program in Supply Chain Strategy and Management, Logistics, Materials, and Supply Chain Management from Massachusetts Institute of Technology - Sloan School of Management, and received multiple certifications including Product Marketing, Product Management, and Product Marketing Management, as well as a diploma in Advertising from the International Advertising Association(IAA).

 

Experience

2021 - Present

VP Marketing/CMO - MCMK

  • Building Growth Marketing Playbooks for High Growth Early Stage SaaS Startups

2017 - 2018

Director of International Marketing/Director of Marketing - Logistics Solutions - HighJump

2018 - 2021

Director of Marketing - Global (APAC, EMEA, LATAM, North America) - Escher Group

  • Led Globally distributed team of domain experts to execute growth marketing projects
  • Increased PR value from $142K to $2.6M
  • Won Award for best technology in the industry

Advisor Skills

Growth Hacking

Digital Transformation

Acquisition Marketing

Content Marketing

Emerging Markets

Go-To-Market Strategy

Media Relations

Global Strategy

Advisor Industries

Public Relations and Communications

Venture Capital & Private Equity

Supply Chain