Melissa Ortiz

Passionate CEO with expertise in engagement, entrepreneurship, and education


Melissa Ortiz is an accomplished Senior Executive, Consultant, and Board Member with more than 20 years of success aligning business strategy with human capital. Leveraging extensive experience in improving productivity and profitability for a variety of companies, she is a valuable advisor for an organization looking for guidance on growth, stagnation, and mergers & acquisitions. Her expertise is in the area of Talent Optimization: strategy alignment, leadership development, employee selection, employee engagement, customer engagement, talent development.


Throughout her executive career, Melissa has held leadership positions with Activate Human Capital Group, River Vista Farms, Evolve Performance Group, Local Legends, and The Gallup Organization.

November 2011 -

CEO - Activate Human Capital Group

Activate Human Capital Group

  • Connects talent management with tangible numbers around engagement to showcase talent development efforts
  • Drives improved engagement through employee and customer engagement
  • Led a 71% increase in population of employees with full-time employees for a client with an 89% response rate to engagement surveys

July 1996 -

Farmer - River Vista Farms

River Vista Farms

  • Manage planting and yield mapping for 20+ ranches
  • Fully integrated into all aspects of the business operations of family farm
  • Leads special projects around water and nitrogen reporting, oversees human resources

April 2011 - July 2015

Chief Operations Officer - Evolve Performance Group

Evolve Performance Group

  • Delivered a 10X return on the investment for clients
  • Developed the business plan, marketing materials, website, and technology platform
  • Established and built relationships with prospective clients
  • Developed a six-page infographic strategic plan a client that allowed employees to see the company's goals at a glance

December 2005 - March 2014

Owner - Local Legends

Local Legends

  • Recipe development, label design, and production for a full product line
  • Executed the sale of this company in early 2014

I’m Available To Advise On The Following Subjects


Employee Engagement, Customer Engagement, Internal Customer Engagement, and Strengths-Based Deployment of Human Capital

Business advice related to my role at my company

Feedback on my company’s product/service

Input and advice on a key project