Mark Isbitts

Results driven product management leader with expertise creating and launching new products.


Mark Isbitts is an accomplished Senior Executive, Consultant, and Thought Leader with more than 25 years of success across the healthcare and analytics industries. Leveraging extensive experience in leading road mapping, market visibility, and product strategy, he is a valuable advisor for an organization lacking a cohesive message or enhancing solutions in a timely and efficient manner. His broad areas of expertise include product management, sales enablement, sales tools, messaging, and positioning.

Throughout his executive career, Mark has held leadership positions with Rafuah Group, Verscend Technologies, LexisNexis Risk Solutions, HMS, and Emdeon.

2018 - Present

Independent Consultant & Advisor - Rafuah Group

Rafuah Group

2017 - 2018

Vice President, Payment Accuracy Products - Verscend Technologies

Verscend Technologies

2013 - 2017

Director, Market Planning, Payment Protection - LexisNexis Risk Solutions

LexisNexis Risk Solutions

2012 - 2013

Senior Director, Data & Analytics, Business Development - HMS


I’m Available To Advise On The Following Subjects

Product Development


Executive Coaching


Development of effective sales tools and ROI evaluations

Product management process and structure

Messaging and positioning to communicate differentiation

Go-to-market planning and execution