There is a relatively small segment of leaders in the business world; individuals who seem able to build relationships, trust, and rapport with almost anyone, and then are able to broker the relationships and make connections between people, creating partnerships and alliances, and motivating forward momentum to ‘get things done.’ Lenny Gotter is one of those people, and ‘getting things done’ and driving results—through collaboration, partnerships, and relationships—as a senior consultant, is what he is all about. With an enthusiastic and genuinely friendly attitude, Lenny radiates a sincere passion for delivering value and benefits to his customers. Lenny, sometimes referred to as the “Provocateur” for his ability to stir up a group, is a dynamic business developer and private consultant with a strong technology skill set and 15 years of experience building successful brands and small businesses. An effective communicator with the ability to analyze trends and develop creative business plans and inventive marketing strategies within strict budgetary constraints. Eager to contribute expertise in sales, marketing, and design that supports the company in maximizing performance objectives.
Presently, Lenny operates a private consulting firm, Lenny Gotter Brand Consultation, which he founded in 2015. Before this, Lenny had also founded 3 other firms, the last which he held the positions of CEO, COO, Founder & Director. As Founder and CEO of Eastside Distilling Inc he grew the business from birth to a million dollars a year in sales in just 4 years all on a bootstrap budget. As a leader, Lenny advises clients on building a successful business in the spirits or related industries, with services ranging from insight generation, strategic review and definition, positioning & brand storytelling, innovation & commercialization, brand management, marketing planning & communication to hands-on tactical execution and marketing messaging. Lenny has brokered mergers and acquisitions in the spirits industry and has helped other businesses acquire investors and financing.
Lenny earned a Bachelor of Science degree in Economics from University of Wisconsin. He is currently getting his wine and spirits certifications from the Wine & Spirits Education Trust. Lenny believes in simplicity in life and in work. Focus on what is important and success reveals itself. Take care of your people, focus on the customer and act on what is important.