Leigh Cappello



Leigh Anne Cappello is an accomplished Senior Executive with more than 25 years of success across the toy and game, consumer electronics, senior living, and healthcare industries. Leveraging extensive experience leading strategy for companies of all sizes--establishing mission, vision, values and rebranding organizations, she is a valuable advisor for companies looking to improve strategic plans or build the brand and enculturate brand experience as a means for driving business. Her broad areas of expertise include product development, marketing, consumer insight, innovation, people management, leadership, and customer experience.

Throughout her executive career, Leigh Anne has held leadership positions with Benchmark Senior Living, Hasbro, Business Innovation Factory, and Jibo, Inc.

2016 - 2019

SVP Brand Strategy and Marketing - Benchmark Senior Living

Benchmark Senior Living

  • Reframed Mission, Vision, Values with CEO setting the tone for a revitalized culture
  • Built a full service marketing team and research capability from the ground up, resulting in increased lead generation in an increasingly competitive market
  • Led the complete redesign and implementation of a visual, branded language for the organization
  • Work closely with cross functional partners in Human Capital and Operations to enculturate the brand through training, inspirational mentoring and change management techniques

2014 - 2016

Experience Lab Director - Business Innovation Factory

Business Innovation Factory

  • Led the research, design, prototyping, and experimentation of a new business model in a complex social system
  • Drove business development efforts for the patient experience lab through multi-faceted B2B outreach and marketing initiatives
  • Provided consultation on transformational business models to senior executives and innovation leaders in healthcare ranging from leading health systems to key influencers in the senior living industry

2012 - 2014

Co-Founder; VP Marketing- Jibo, Inc.

Jibo, Inc.

  • Worked with the founding partners to design and position revolutionary high tech consumer electronics products for the mass market
  • Raised over $3M in seed funding and helped position company for $25M in series A funding
  • Led consumer insight, market research and product definition efforts, running formal and informal research and brainstorming sessions
  • Co-led all start-up activities and critical decision making efforts including fundraising, legal, HR, budgeting, technical support, occupancy, benefits, and dishwashing

2007 - 2012

VP/Design and Futurist - Hasbro


  • Created future content for the organization (products of services)
  • Identified innovative capabilities and processes for the organization
  • Established a company culture across the organization
  • Created an internal innovation software engine leveraging human capital
  • Aging 2.0 Panelist
  • Keynote Speaker, Providence College and Michigan State
  • Volunteer Legal Guardian for the Elderly
  • Stanford Med X Main Stage Speaker; Use of Narrative in Healthcare to Improve Outcomes
  • Providence College Business School Advisory Council
  • Guest Professor, Providence College; Critical Thinking in the Conceptual Age
  • Repeat Guest Panelist for The Futures Company; Health and Beauty Aids and Financial Industry

I’m Available To Advise On The Following Subjects

Company or executive-specific business strategy

Business advice related to my role at my company

Feedback on my company’s product/service

Input and advice on a key project