Jeff Giordano

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Jeff Giordano

October 19 , 2017


At the outset, it's probably a good idea to define "Direct Mail". For the purposes of this article, it means Solo Direct Mail, a piece mailed on its own and not a ride-along [e.g. Package Insert, etc.] promotion. The format is irrelevant in that it could have an outer envelope or it may simply...

Jeff Giordano

October 09 , 2017


We all know the data: brick and mortar, at least in its present form, is dying. Macy's is set to close 15% of its outlets; more than 30 Sears and Kmarts will be scuttled by year's end; CVS will shut 70+ stores.  This comes on the heels of a banner DtC-2016 where global ecommerce sales rea...