Jeff is an accomplished Senior Executive with more than 25 years of success in the areas of Direct Marketing, Media, Consumer Products, Entertainment, Ad-Tech, M&A, and Venture. Leveraging his extensive experience in growth strategies, Jeff is a valuable asset for a company experiencing stagnant sales, requiring go-to-market expertise, encountering declining customer metrics, or those contemplating a Merger and/or Acquisition. His broad areas of expertise include: Customer Acquisition, enhancing Life Time Customer Value, Profit Optimization, DtC Operations, Cash Flow Planning, Venture and M&A.
Jeff has held leadership positions within Start-Up and Fortune 500 environments, including: Media Syndication Global, Manhattan Response Group, Snyder Communications, Havas Worldwide, Spiritual Cinema Circle, Zadspace, Cava Capital and IR Holdings International. He is responsible for leading successful exits resulting in significant value creation and organically scaling various businesses.
Mr. Giordano is an oft-quoted expert in all aspects of Direct Marketing and has served on Boards and Advisory Boards, including: The Interactive Television Alliance, Tailor Brands, Two River Pictures, Spiritual Cinema Circle, Hutch Media and Cava Capital. He also served on the Board of The Electronic Retailing Association, where he was elected Chairman. Mr. Giordano's articles have been published in Response Magazine, DM News, Retailing.Org, Target Magazine and, of course, ExecRank.
Jeff is an Attorney who is admitted to practice law in California where he resides with his wife and two daughters.
For more information, please see: https://www.linkedin.com/in/giordanojeff
Direct Response Marketing