David Koren

Strategic Expert in marketing, business development, and communications


David Koren is an accomplished Senior Executive and Consultant with more than 20 years of success across the management consulting, architecture, design, real estate, engineering, construction, and arts and culture industries. Leveraging extensive experience building out a company from the ground up, he is a valuable advisor for an organization starting a new venture. His broad areas of expertise include strategic planning, vision development, organizational leadership, and business development.

Throughout his executive career, David has held leadership positions with Morris Adjmi Architects, Perkins Eastman, Gensler, TPG Architecture, Shift Living, Ralph Appelbaum Associates, ESI Design, and WSP USA. David also has board experience with the FIGMENT project, Spaceworks NYC, Governors Island, Black Rocks Art Foundation, and Dance Parade.

2018 - Present

Director of Marketing and Business Development - Morris Adjmi Architects

Morris Adjmi Architects

2007 - 2013

Associate Principal, Director of Marketing - Perkins Eastman

Perkins Eastman

  • Led the firm's strategic planning process
  • Led the firm's entry into new markets and services
  • Built and managed a team of 25 marketers in 13 offices around the world
  • Set KPI's and developed high-level dashboard for the firm's board to track marketing performance

1998 - 2007

Senior Associate, Northeast Region Director of Marketing - Gensler


  • Promoted twice in 8 years
  • Enrolled in Gensler University, the firm's training program for future leaders
  • Built and managed a team of 12 marketers in 5 regional offices
  • Led the strategy and creation of all local and international marketing materials
  • Developed and led the marketing for Gensler's entry into new markets

2017 - 2018

Executive Director of Marketing and Communications - TPG Architecture

TPG Architecture

  • Led marketing and communication efforts
  • Author of The Architects Essentials of Marketing, published by Wiley and endorsed by the AIA
  • Certified Professional Services Marketer
  • Founder and Executive Producer of FIGMENT arts festival
  • Board Chair of Spaceworks

I’m Available To Advise On The Following Subjects


Business Development



Deep expertise in strategic planning, team & organizational leadership & stakeholder alignment

Marketing and Business Development Strategy

New Market Entry or New Service Creation and Implementation

Communications Strategy and Messaging Development