Daniel Nestle

VP, Marketing and Communications - Mitsubishi Heavy Industries

Effective Global Marketing and Communications Leader with expertise in storytelling, digital strategy, and social media.

Advisor Biography

Daniel Nestle is a solutions-focused Senior Executive, Advisor and Thought Leader with more than 15 years of success across the accounting, mechanical/ industrial engineering and marketing industries. His broad areas of expertise include integrated marketing communications, content marketing, social media strategy, and brand storytelling.

Daniel holds a leadership position as the Vice President, Marketing and Communications Department for Mitsubishi Heavy Industries America, Inc. where he launched and now leads the North America marketing and communications function, and co-created the global marketing communications team, from scratch for this 130-year-old Japanese industrial conglomerate, making MHI the only major Japanese manufacturer with an internationally led in-house Marcom group. He also serves as Director of Marketing Communications, North America. Prior to his roles with Mitsubishi Heavy Industries America, Inc., Daniel additionally led as the Vice President, Digital Corporate & Public Affairs for Edelman and the Senior Manager Communications for AICPA.

Daniel obtained his Master of Science in Internet Marketing from Full Sail University as well as a Bachelor of Arts in International Relations from the University of Pennsylvania. He is fluent in both English (native speaker) and Japanese (15 years working and living in Japan).

Experience

2019 - Present

Vice President, Marketing and Communications Department- Mitsubishi Heavy Industries America, Inc. - Mitsubishi Heavy Industries America, Inc.

  • Established network of marketing and communications leaders from across 20+ Group companies and founded the Global Strategic Marcom Council for MHI, an advisory body providing marketing guidance to MHI’s C-Suite
  • Lead our global social media strategy and direct activities on LinkedIn and Twitter
  • Established and now oversee MHI’s Digital Center of Excellence, providing best practices, resources, and strategic advice for digital marketing and communications to MHI corporate communications and Group company marketing communications teams

2016 - Present

Director of Marketing Communications, North America - Mitsubishi Heavy Industries - Mitsubishi Heavy Industries

  • Direct and manage North America agency partnerships for advertising, strategic communications, and government relations
  • Chair of global committee for measuring impact of corporate marketing and communications programs Provide communications counsel, including media and public speaking support, to C-suite and senior executives both in North America and Japan
  • Collaborate internationally with counterparts in London and Singapore, and provide in-person quarterly reviews to Tokyo leadership

2014 - 2015

Vice President, Digital Corporate & Public Affairs - Edelman - Edelman

  • Developed and implemented social media and content strategies for B2B and financial services clients, aligned with business goals and segmented by audience
  • Conducted content and conversation audits of social media and corporate channels to determine competitive positioning, measured share of voice on specific topics, and identified content creation opportunities
  • Built and implemented analytics-driven digital thought leadership campaigns, from conception through to content delivery
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Advisor Skills

Social Media Marketing

B2B Marketing

Content Marketing

Digital Marketing

International Experience