Caryn Mefford

Founder - My Pocket CEO}

High-achieving Manager and Sales Executive with expertise in sales, data-driven digital marketing, & community outreach

Advisor Biography

A. Caryn Mefford is an accomplished Senior Executive, Consultant, and Board Member with more than 20 years of success across the consumer products, retail, digital marketing, training (collaborative), and management consulting industries. Leveraging extensive experience developing an effective digital marketing strategy, she is a valuable advisor for an organization identifying marketing gaps or requiring strategies for growth. Her broad areas of expertise include customer experience, sales management, customer acquisition, and digital marketing.

Throughout her executive career, Caryn has held leadership positions with FindLaw, part of Thomson Reuters, Edwardsville Children's Museum, Neiman Marcus, and Nestlé Purina North America.

Experience

August 2014 -

Premier Account Manager / Field Solutions Account Manager - FindLaw - FindLaw, part of Thomson Reuters

  • Retained $7M in revenue
  • Mentored and developed teams
  • Led customer-focused initiative and developed an award system for coworkers
  • Developed digital marketing strategies for clients

July 2015 - July 2017

President of the Board - Edwardsville Children's Museum - Edwardsville Children's Museum

  • Led a five-year strategic plan that successfully took the museum from near bankruptcy to profitability
  • Raised $150,000 to develop an expansion
  • Directed a structural reorganization

March 1993 - July 1995

Department Manager - Neiman Marcus - Neiman Marcus

  • Generated $2M in leather accessories revenue

Advisor Skills

Entrepreneurship

Executive Coaching

Digital Marketing

Go-To-Market Strategy

Business Development