Bob Williams

Strategic Senior Business Consultant with expertise in sales strategies, profitable growth, and team development.


Bob Williams is an accomplished Senior Executive and Consultant with more than 30 years of success across the technology and electrical manufacturing industries. Leveraging extensive experience in transforming sales and increasing revenue, he is a valuable advisor for an organization seeking guidance in implementing a turnaround effort or start-ups in product marketing or developing a sales strategy. His broad areas of expertise include sales strategy, negotiations, change management, and operations.

Throughout his executive career, Bob has held leadership positions with British Oxygen, Siemens, Invensys, Leica Geosystems, ABB, & Dingo SaaS Maintenance Services .

2003 - 2013/p

General Management / Executive Leadership

Multiple Companies

  • Led all aspects of Americas' (USA, Canada, Mexico, South America & United Kingdom) business for Swiss & Australian companies.
  • Sales & Profit Growth through strategic organic plan implementation and through acquisitions in USA & South America.
  • Turnaround of existing operations as well as start-up of business entities in strategic market segments, incl GeoSystems, Mining, Forensics, Renewable Energy
  • >10% y-o-y revenue growth in second year of turnaround
  • >130% revenue growth in four years
  • 54% growth of EBIT% of sales
  • Restructured all channel agreements in North & South America
  • Acquired and integrated several companies

1988 - 2017/p

Global Accounts, Sales, Marketing, Business Development

Multiple Companies

  • Led team of Business Development Managers in the global ANSI Medium Voltage Power Solutions market
  • Developed VAR channel in U.S.
  • International engagement in USA, Canada, South America, United Kingdom & Australia, with major account and project execution in China, Switzerland, Italy, Australia and Americas.
  • First $9M multi-year service contract in small, privately-held SaaS company
  • $0 to $20,000,000 revenue growth in integrated energy management systems business
  • Launched SaaS service business in renewable energy
  • $0 - $30,000,000 revenue growth in single global account by converting competitor account
  • $30,000,000 to $50,000,000 revenue growth by training, coaching & mentoring KAMs in targeted market segments with customer projects in USA, Canada, Mexico, Switzerland, Italy UK, & China.

1999 - 2003/p

Product Marketing & Development

Multiple Companies

  • Led international Product Development team in SaaS technology in USA, Canada, Australia & United Kingdom
  • Led international Product Development teams in Building Controls in USA, United Kingdom, Switzerland & Italy.
  • Director of Product Marketing for $2M Industry Controls & Power U.S. entity

1990 - 2019/p

Volunteer & Industry Affiliations

Multiple Entities

  • 4Kids of South Florida
  • American Heart Association
  • Denver Rescue Mission
  • Ecotech Institute - Past Advisory Board Member
  • Continental Automated Buildings Association (CABA) - Past Chairman
  • City Union Mission - Kansas City
  • Colorado Cleantech Industry Association
  • British Council for Offices
  • Building Owners & Managers Association (BOMA)

I’m Available To Advise On The Following Subjects


Change Management

Business Development

Sales Management

Small Business Start-Ups

Building a Successful Sales Team and Company Sales Strategy

Turnaround Strategies for Rapid & Profitable Growth

Input and advice on a key project