Bill Barlow

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Bill Barlow

December 18 , 2017


I thought I would do a quick study on how to build better brands by modeling them after Halloween. Using Halloween as the “model Brand”, how does your brand compare?

Halloween has already gone into the loyalty/advocacy stage. Advocacy means actively supporting, pa...

Bill Barlow

December 18 , 2017


Few people recognize that public relations are the oldest and most effective marketing methods. So in the middle of my 4th of July weekend, I decided to outline how Public Relations efforts changed America history and highlight some public relations practices still in use today.

Strategic...