Ayelet Baron

Innovative Strategist with expertise in leadership, communications, and methodologies


For over 27 years, Ayelet Baron has been improving business and leadership performance. After a successful career as a tech executive in the Silicon Valley, her passion is to help more leaders deliver results by creating holistic business strategies that generate measurable social impact, alongside financial return.

Ayelet is an accomplished Senior Executive, Consultant, Author, Public Speaker, and Board Member across the IT, telecommunications, health and wellness, financial services, non-profit and many other sectors. Leveraging extensive experience developing strategies, she is a valuable advisor for an organization developing conscious 21st-century leadership, building internal processes, or improving corporate social responsibility. Her broad areas of expertise include strategy, leadership, internal communication, organizational change management and corporate culture.

Throughout her executive career, Ayelet has held leadership positions with Simplifying Work LLC, Cisco Systems, Roche and Genentech, as well as a number of large consulting companies. She is also the author of multiple books including  Our Journey to Corporate Sanity: Transformational Stories from the Frontiers of the 21st Century, Everything is Here to Be Discovered, Adventures with Shuki Levy, the Co-Creator of The Power Rangers (working title, 2019 Release) and F*** the Bucket List: The Journey of Discovering Your Path (working title, 2020 release).

2016 - Present

Strategic Advisor - Simplifying Work, LLC, Global

Simplifying Work, LLC, Global

2017 - Present

Contributing Author, Dear CEO (2017) and [email protected] (2019) - Thinkers50


2018 - 2019

Chief Strategist - Genius 100 Visions. Inspired by Albert Einstein

Genius 100 Visions. Inspired by Albert Einstein

2014 - 2016

Innovator in Residence - Roche, Genentech

Roche, Genentech

I’m Available To Advise On The Following Subjects


Corporate Social Responsibility



Company or executive-specific business strategy

Business advice related to my role at my company

Input and advice on a key project

Serve as a sounding board and second opinion on a key decision