April Sabral

Results-driven Retail Executive with expertise in global operations, business development, and team leadership


April Sabral is an accomplished Senior Executive, Consultant, and Thought Leader with more than 25 years of success across the professional training and development, retail operations, and e-learning industries. Leveraging extensive experience in consumer insights and streamlining operations, she is a valuable advisor for an organization seeking guidance in improving sales, improving company culture, or increasing profitability. Her broad areas of expertise include executive coaching, leadership, global operations, and succession planning.

Throughout her executive career, April has held leadership positions with DAVIDsTEA, Laura Canada and hr2 HOLT RENFREW (Part of Selfridges Group UK). April also worked for Apple, Starbucks and Gap in. Apri is now the Founder and President of retailu.ca. 

January 2015 - Present

Founder & President/CEO - retailu


  • Advise, collaborate and coach senior retail leaders to transform and develop results-driven performing teams
  • Serve as a frequent thought leader and guest speaker at national retail conferences
  • Provides the best e-learning leadership development programs to retailers

September 2015 - March 2019

VP of Global Retail Sales & Operations, Canada & USA | Various roles - DAVIDsTEA


  • Led a team of four Regional Managers and oversaw 24 District Managers across the North America chain of 248 stores with $200M in annual sales
  • Responsible for the full P&L with store closures, openings and new store concept stores
  • Introduced insight driven stratagies through a voice of the customer survey implementation

March 2015 - March 2019

Certified leadership coach and facilitator of John C Maxwell leadership programs - The John Maxwell Team

The John Maxwell Team

  • Developed and Led Senior Executive team offsites for the Bank of China, Canada.
  • Built e-learning leadership development programs for middle managment for Bank of China, Canada
  • Designed and trainined a customer service model for Habitat for Humanity, GTA division

September 2013 - September 2015

Director of Sales and Operations - hr2 Holt Renfrew (Part of Selfridges Group UK)

hr2 Holt Renfrew (Part of Selfridges Group UK)

  • Responsible for delivering positive EBIT results to ensure the future stability of hr2 as a leading destination for affordable luxury in Canada
  • Created and implemented all operations and people processes to build and retain talent

I’m Available To Advise On The Following Subjects

Customer Experience

Executive Coaching


Global Operations

Advice on streamlining operations

Advice on talent retention and succession planning

Advice on customer insights and delivery

Advice on how to maximize your KPI and potential