February 05, 2019

2019 Annual Goal - Managing Organizational Strategies

Charles Collins

Charles Collins
Chief Business Goals/OKRs Architect/The Next Level.System

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Set Your Success Map for 2019

"What strategies/plans do we have to put in place to satisfy the requirements (wants and needs) of our key stakeholders"


Related Business Functions - Business Unit & Function Managers; Executive Leadership Team

Organizational strategy management is the conduct of drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives.

It is the process of specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs.

Strategy management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy  regularly (e.g. quarterly checkpoints) to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet: 

  • changed circumstances
  • new technology
  • new competitors
  • a new economic environment
  • or a new social, financial, or political environment

The Next Level.Systems Level 1 Goal; Managing Organizational Strategy, is divided into four sub-goals (Level 2) making it much easier to focus on one category at-a-time and set clear sub-goals and measures (Level 3) for each: 

    • Managing Corporate Strategy -  Corporate strategy answers the questions:
      • Which businesses should we be in?
      • How does being in these businesses create synergy and/or add to the competitive advantage of the corporation as a whole?
    • Managing Business Unit Strategy - A Business Unit is an operating unit or planning focus that groups a distinct set of products or services, which are sold to a uniform set of customers, facing a well-defined set of competitors. The external (market) dimension of a business is the relevant perspective for the proper identification of a Business Unit. Therefore, a Business Unit should have a set of external customers.
    • Managing Operating Strategy - Operations strategy was first encouraged by Peter Drucker in his theory of management by objectives (MBO). It is very narrow in focus and deals with day-to-day operational activities in order to achieve the most effective and profitable delivery of the organization’s products and services.
    • Managing Brand, Product & Service Strategy - In new and dynamic markets, the rate at which new products or services can be introduced will be a key determinant of competitiveness. In markets where new products and time to market are order-winning criteria, ensuring that the introduction rate is better than competitors is essential.  Defining 'new' products and services should also consider to what extent modifications to existing products and services result in a 'new' or 'improved' product or service. 


Important: Know your stakeholders

This goal (and its measures) may be in use by multiple teams and business functions (stakeholders) across your organization. Some teams may choose different measures to track their progress for this same goal depending on how they measure their unique contributions. Be sure to reach out and communicate with these stakeholders to 'unify' your work and avoid unnecessary conflicts. Use Worksheet 3.1: Goals Framework Worksheet to identify and record all stakeholders for this goal.

Are You Part of the 42% Problem?

The Next Level Systems' collection of 250+ SMART Goals (OKRs) and 600+ KPIs is compatible and ready-to-use with all Strategic Planning, OKRs, & Performance Management Platforms.

For more about developing 'clear' goal descriptions, read our blog post How to Develop Clear Goals.


Comments? You can contact me directly via my AdvisoryCloud profile.

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