Decorated Veteran/CEO Leads Fitness Startup to Success

AdvisoryCloud provided me with the perfect platform to connect with companies, showcase my skills, and ultimately land my first corporate board position.
Leasha West
Founder & CEO at
West Insurance & Financial Group Inc.

Leasha West has over 20 years of experience in financial services, banking, and insurance. She is currently the only serving female on the Forbes Financial Council. Her professional expertise is in growth marketing, fundraising, and partnership development. Leasha has been chosen for several prominent awards by as one of North America’s Elite Women in Insurance by Insurance Business America Magazine, was named the Insurance Advisor of the Year by Finance Monthly Magazine and was the only female to win the coveted Industry Elite Award by National Underwriter Magazine. In addition, she is a member of the Million Dollar Round Table and the National Association of Corporate Directors. She has served on nonprofit boards for over 20 years, including the National Board for the Women Marines Association.

Within a few months of joining Fry Egg’s Board of Directors, Leasha presented the company at an event held at NASDAQ in New York.

Leasha West is a decorated Marine Corps veteran, distinguished executive, dynamic speaker, and best-selling author. With the success of her firm West Insurance & Financial Group, she is recognized as one of the nation’s leading experts in retirement planning and insurance and has received several prominent awards from Insurance Business America Magazine, Finance Monthly Magazine, and National Underwriter Magazine. In addition, she is a member of the Forbes Finance Council, Million Dollar Round Table, and the National Association of Corporate Directors.

As a respected leader and powerful force in her community, Leasha serves as a tireless volunteer and enthusiastically dedicates her life giving back to others. As a result, she was awarded the President’s Volunteer Service Award by President Barack Obama.

With accomplishments in business and community coupled with significant board experience in the nonprofit sector, Leasha’s colleagues encouraged her to join a corporate board in addition to maintaining her nonprofit interests. She was specifically interested in a corporate board position that would help her  gain new experience and further advance her career. To start her search for the right position, Leasha turned to AdvisoryCloud.


During the onboarding process, AdvisoryCloud team built her advisor profile and provided guidance and tips for using the platform to search for board opportunities and connect with companies seeking her expertise. Logging on to AdvisoryCloud platform became part of her everyday routine, carving out time to search for new positions and actively following-up with companies that interest her. Leasha also frequently utilizes the continuing education resources provided through AdvisoryCloud platform to keep up with current business trends and boardroom topics.

The process of joining AdvisoryCloud was easy. The team is very helpful in setting expectations, including what my responsibilities are in the process of applying to board opportunities. They check-in with me periodically to see if I have any questions, and to provide tips on how to better use the platform,” said Leasha.


Through AdvisoryCloud, Leasha was connected with Fry Egg, an online health and fitness marketplace aiming to revolutionize the fitness industry by incorporating blockchain technology and cryptocurrency to incentivize users. Fry Egg was a great fit because she wanted to work with startups in the cryptocurrency space and because of her personal interest as a fitness enthusiast.

Tristan Chaudhry, Founder and CEO of Fry Egg, initially turned to AdvisoryCloud to search for advisors with experience in blockchain technology. After a few discussions with his account manager at AdvisoryCloud and meeting several members, he realized the value of a more diverse set of backgrounds and expanded the criteria for advisors. AdvisoryCloud platform matched Leasha with Fry Egg and she was introduced to Tristan by the AdvisoryCloud team. Tristan and his team recognized the value of her expertise and appointed her to the Fry Egg Board of Directors.

As a board member, I’m providing Fry Egg with strategic input and strong financial acumen. I am focused on Fry Egg’s growth initiative and capacity building. My ultimate goal as a Director is to help Fry Egg deliver solutions and drive results,” Leasha explained.

With the addition of Leasha, Fry Egg has built an impressive board using AdvisoryCloud. Other board members include senior executives from Adidas, CVS Caremark Corporation, Pfizer, and 20th Century Fox. Fry Egg is now equipped to disrupt the traditional gym membership experience with its modern approach to fitness training.

Leasha has invaluable business insight and has helped define and articulate Fry Egg’s strategic goals and developed a tactical plan putting it into action with successful execution,” said Tristan Chaudhry, CEO of Fry Egg.

Whether you’re a CEO, C-Suite executive, or VP, your expertise can play a critical role in helping with business challenges, exploring opportunities, and providing advice on projects or key decisions. AdvisoryCloud makes it incredibly easy for executives to find and get hired as advisors. Let us help you discover the power of advisory work.

To learn more about how Fry Egg selected its advisory board using AdvisoryCloud, read the case study below.
Read the Fry Egg Case Study