Former PepsiCo Exec Guides Canadian Beverage Company to U.S. Success

AdvisoryCloud has brought me opportunities I would’ve never found otherwise.
Scott Lewis
SVP
Impact Group
BIOGRAPHY

Scott Lewis is a senior-level sales executive with a proven track record of success in identifying, developing and capturing market opportunities to accelerate sales, increase brand distribution and motivate personnel to deliver sales results. Scott’s specialties include national sales, distribution management, and profit planning. Throughout his executive career, Scott has held leadership positions with Impact Group, Evolution Fresh, Craft Beverages Hansen's Natural Division, Monster Energy, Naked Juice Company, PepsiCo, and Nabisco.

MEET SCOTT LEWIS

Scott Lewis is an accomplished senior executive, business advisor, and experienced board member with more than 30 years of success across the food and beverage, retail, and consumer packaged goods industries. His broad areas of expertise include developing sales strategies, brand marketing, talent acquisition analytics, private equity acumen, and consumer products. Throughout his executive career, Scott has held leadership positions with Impact Group, Evolution Fresh, Craft Beverages Hansen's Natural Division, Monster Energy, Naked Juice Company, PepsiCo, and Nabisco.

Scott joined AdvisoryCloud to share his personal experience in the natural food and beverages industry with small to medium size companies and startups. His ultimate goal is to expand his professional network and obtain a board position in the process.

WHY ADVISORYCLOUD?

Scott selected AdvisoryCloud to help establish his credibility as an expert advisor. Working with AdvisoryCloud’s team, he detailed relevant experiences that demonstrated his expertise in how to build a brand in the food and beverage industry and how to bring consumer products to market. AdvisoryCloud used that information to create a public Advisor Profile so that he could easily promote himself as an advisor. He also worked with the team to outline the criteria he would use to select companies he would like to advise.

Based on his criteria, AdvisoryCloud introduced Scott to the CEO of Nyte, a Canadian-based beverage company that was in the process of introducing their product to the US market. Having an advisor who had experience with major US beverage brands like Hansen’s, Naked , and Monster Energy drinks was extremely appealing to the CEO. Scott also had experience working with private equity groups so he was able to answer the CEO’s questions about the facilitation of future partnerships with private equity firms. Scott was a perfect fit to advise Nyte.

“AdvisoryCloud has brought me opportunities I would’ve never found otherwise. The team at AdvisoryCloud is very supportive and engaged in my success. They facilitated the entire process including helping with prep-work beforehand ensuring our meeting was productive and valuable.” said Scott.

BEING AN ADVISOR

During their initial meeting, Scott discussed the best approach for entering the US market and advised Nyte on how to build a successful go-to-market strategy. He also gave sound advice on product development and distribution costs in preparation for the US market. Scott applied his personal experience to their current situation and devised a strategic plan to successfully expand their brand into the US.

Given their positive and productive experience with Scott, Nyte has decided to formally invite him to join their advisory board. Within a few months of joining AdvisoryCloud, Scott successfully achieved his goal of securing a new board seat.

I would absolutely recommend AdvisoryCloud. Their team did a great job of keeping me informed, checking in on my progress, and finding me opportunities that were precisely in-line with my expertise. I really enjoyed sharing my professional experience with Nyte, and am happy to see our business relationship grow,” said Scott.

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