"To speed the process for finding interested and qualified candidates, I turned to AdvisoryCloud to start the search."
- Phil LaColla, CEO of Alocito

CEO of On-Demand Dining Service Orders Up Distinguished Advisory Board

Many of us work in and around an amazing food mecca, such as Chicago, New York City or San Francisco. Today, even smaller cities have great food hubs, too. Most of the amazing eateries in these areas are within walking distance of the office, yet there is never enough time to actually enjoy dining out during a lunch break. Even if given the luxury of an hour for lunch, it can still be difficult to try new restaurants or get a good meal in any city during that typical “lunch hour.” Most of us walk by these restaurants, glance inside and then settle for a quick salad or to-go sandwich.

Phil LaColla, founder and CEO of Alocito, felt the same way when he was working in downtown Chicago. Bored with the same sandwich option every day, Phil wanted to upgrade his 30-minute lunch experience. He dreamed about getting out of the office and dining at one of the many local restaurants that serves delicious food. Like many other professionals in the city, he didn’t have enough time to wait for a table, order his food, eat the meal, and then wait again to pay.

Drawing on his years of experience in the restaurant industry in various roles from server to cook, Phil in 2015 came up with the idea of an online dining service that removes the wait times in restaurants. Going back to his hometown roots, he launched Alocito (Latin for “feed quickly”) in the Detroit metro area. The web-based food ordering and reservation service speeds up the dining experience by providing customers with the ability to pre-pay and pre-order meals at restaurants, drastically cutting down the time it takes to eat out.

Starting Alocito in the Detroit metro area is proving to be a smart move. Earlier this year, Detroit’s restaurant scene was singled out as the most “surprising” food destination in North America by National Geographic magazine, which stated "the city better known as a center for automakers and manufacturing is revving its culinary motors."

While the business is taking off in Detroit, Phil is looking ahead.

“I have always surrounded myself with a strong network of mentors and advisors in both business and life,” said Phil. “Creating an advisory board with deep restaurant and technology experience seemed like the next step to help grow my business. To speed the process for finding interested and qualified candidates, I turned to AdvisoryCloud to start the search.

AdvisoryCloud team worked with Phil to determine the criteria for his advisory board. Finding executives with strong ties to the restaurant industry and/or a deep understanding of startups was the top priority. Specifically, he wanted candidates who could advise on technology, sales and training, operations and industry networking. Phil emphasized that having board advisors with industry connections is extremely important for building strategic business alliances.

Within days of joining AdvisoryCloud, Phil started receiving applications from leading executives around the country. AdvisoryCloud Board Services team scheduled Phil to participate in its Advisor Days — think “speed dating” for executives — and connected Phil with the standout candidates who were interested in Alocito.

Within a couple months, Phil connected with three candidates he considered a good fit, and made them offers to join his advisory board. A week or so later, AdvisoryCloud Board Search team set up an interview with one more candidate and Phil landed his fourth and final member of the advisory board.

Alocito’s advisory board is quite impressive. Three board advisors are senior executives with experience at some of the most recognized restaurant brands on the planet including McDonald’s, Buffalo Wild Wings and Johnny Rockets, and the fourth is an accomplished technology executive from global information solutions powerhouse Equifax. Garnering advice from executives with these legendary backgrounds is like gold for a young company like Alocito.

“Advisory boards help CEOs with the tough problems, fill-in strategy gaps, make key introductions and generally provide knowledge support to make a business better,” said Jonathan Aspatore, founder and CEO at AdvisoryCloud. “I am thrilled Phil LaColla turned to AdvisoryCloud to find his advisory board, and we wish him much success. We are changing the game for how companies, like Alocito, connect with executives proactively looking to fill these critical board seats.”

Let’s get to know Alocito’s advisory board.

Peter Hegele has been on Alocito’s advisory board since January. Peter is chief operating officer and vice president of Blackfinn Ameripub and COO of Vida Cantina, as well as former vice president of operations and franchise relations for Buffalo Wild Wings. He has a demonstrated background in franchising, operations, and strategic planning in restaurant, catering and nightclubs. Peter joined AdvisoryCloud to share his experience as a board member and to spark his intellectual curiosity beyond his everyday business responsibilities.

“It's gratifying to work with an early stage company, like Alocito, where my input on how to market and brand a young company can lead to positive results for the business,” said Peter. “I have enjoyed bullet-proofing new product ideas and making intros to potential business partners to help Alocito expand into other metro markets.”

Another goal for joining AdvisoryCloud is that Jim wanted to expand his contact base and become an established board member.

“Managing a full-time career doesn’t leave much time to seek other opportunities like board roles,” said Jim. “AdvisoryCloud platform enables me to narrow searches that are best suited for my background, and sends alerts when I need to respond to an opportunity. I look forward to joining more boards using AdvisoryCloud.”

Gangadhar Kotte is the third board advisor for Alocito, and brings a different perspective to the table: hands-on engineering and technology operations expertise. Gangadhar oversees software development, IT and data center functions, quality assurance and support operations as vice president of technology for Equifax, a global information solutions company. Gangadhar plays a critical role on Alocito’s advisory board with his abilities to provide an analytical point of view into a business’ technology needs and strategies for execution.

“It is great to see a young startup with a good idea, and rewarding to advise on the execution path that will lead the company to success,” Gangadhar said. “Participating on this particular board is a great opportunity for me broaden the scope of what I do and apply my deep-breadth of technology knowledge to Alocito’s core business technology needs.”

Rick Colón, the next member of Alocito’s board of advisors, is an established Fortune 500 executive and sits on the board of directors for several major nonprofit medical organizations. He is the former president of the east division of McDonald’s USA, which generated more than $16 billion in annual revenue under his leadership. Rick also serves as Chair for the Board of Directors for St. Joseph’s Hospital in Tampa, Florida, and sits on the Board of Directors for Baycare Health System.

Rick joined AdvisoryCloud to diversify his board experience, expand his traditional network and get involved with boards of startup companies. With more than 38 years of experience in McDonald’s vast organization, Rick has a diverse skill-set in a variety of disciplines from sales and marketing to implementing strong business operations. These attributes are invaluable resources for an emerging company.

AdvisoryCloud introduced Rick to the CEO of Alocito, and the company appeared to be a perfect fit, but Rick had his own criteria for choosing the right board advisor role for his goals and background.

“When interviewing for a board position at a startup, I look hard at the leader behind the big idea,” said Rick. “While the business concept of Alocito is extremely intriguing, Phil’s vision, thought process and how he articulated his business strategy is what impressed me the most. I am thrilled to have been offered a board position at Alocito.”

AdvisoryCloud was able to open doors to companies outside Rick’s normal circle of contacts. The platform allowed him to proactively narrow his search to match his credentials with startups in specific industries.

“AdvisoryCloud helped me find exactly what I was looking for in my next board position,” he said. “Once the match was made, AdvisoryCloud team scheduled interviews in a timely manner and were professional and thorough throughout the entire process. I would not have found this incredible board opportunity without AdvisoryCloud.”

Starting a business is extremely hard work, and even the most capable and passionate CEOs appreciate receiving trusted advice from their advisory board. When used effectively, an advisory board can be an incredible asset to moving the company forward. Board members can have a huge impact on both the CEO and the company, and in this case, Alocito is in great hands with this exceptional board of advisors.

“Many thanks to AdvisoryCloud for helping me find this distinguished group of board advisors,” said Phil. “I would not have come across these individuals using my traditional, professional network. I am already seeing how the knowledge value that each person brings to the table is positively impacting the company’s direction and growth.”

To discover how AdvisoryCloud can help your business or career, learn more


Company Name: Alocito
CEO: Phil LaColla
Location: Detroit, MI
Industry: Restaurant and Technology
Founded: 2015

Alocito is an on-demand dining service that uses Dine-In Mobile Ordering to provide people with limited time the opportunity to dine-in at their favorite restaurants. Alocito removes all wait times of dine-in meals by enabling customers to select a restaurant, place an order, pay and tip ahead of time. Customers enjoy a great dining experience in almost half the time. Alocito’s sophisticated software is designed for simplicity and ease of use. 
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The Alocito advisory board:

Peter Hegele
Gangadhar Kotte
Rick Colon
Jerry Comstock
Phil Crawford
Michael Dean

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