May 16, 2019

Five Ways to Include Your Entire Team in Raising Money

Andrea Barnes

Andrea Barnes
President and CEO/ECHO Connection

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“It’s OKAY to be scared. Being scared means you’re about to do something really, really brave.” Mandy Hale,  The Single Woman: Life, Love, and a Dash of Sass

Have you ever been asked to perform a task that you have never done before, especially one where you don't feel skilled? It's hard. It's scary. It's uncomfortable.

I imagine that is how most people, who don't raise money for a living, feel when you ask them to be part of the process.

 

Easy Ways for Everyone to Become a Fundraiser 

Studies have shown that the most successful nonprofits have developed a culture of philanthropy within their organizations. Fundraising is considered a mission-aligned function and every person within the organization is involved at some level. But how do we engage general staff and board members appropriately and help them to feel comfortable with the fundraising assignment? While board members and some staff members need to be actively engaged in donor solicitations, this type of responsibility is not right for all team members at your charity. There are many other ways each person can be involved in the development process -- ways that are not frightening or uncomfortable.

  1. Set the expectation. Declare the fundraising function in all job descriptions and continue the conversations in staff meetings. "We are all responsible for raising money. Our mission and our clients depend upon it."
  2. Ask each person to watch for opportunities for funding and grant announcements.
  3. Assign project and program staff to assist in the grant writing process.
  4. Train staff and board members to articulate the case for support.
  5. Ask that each person be aware of potential donors with whom they may come in contact (parents, patrons, observers, funding leaders) and to forward the information. Their initial interaction with potential donors could help or hinder a potential gift.

Comments? You can contact me directly via my AdvisoryCloud profile.

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