February 18, 2019
Big Data without Design Thinking is Detrimental to Your Company Success
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Data is big in business today. Thus the name – big data. The well-being of leaders and organizations tetter on the paradox of choice. Choosing is challenging, but don’t forget the pitfalls of judgment and false information. For example, when you meet me, you’ll notice I’m female, reserved, a distinct southern accent, and blonde. From those data points, many judge me as – how to put this nicely – not very smart. Unfortunately, we all deal with being unfairly judged. Humans are prone to judge, and thus we infect the data. Conversely, setting aside our judgments, there is false information. People lie. Specifically, 85% lie on their resume, 22% lie on their mortgage applications, and over 75% lie on their social media. It’s easy to question the validity of the data. However, by using data to verify instead of identify, we can shift from detrimental to useful.
Data is prone to judgment, false information, overwhelm, and a host of other problems. However, this in no way means it’s time to throw it out. It does indicate that it’s smart to stop utilizing data as a means to identify the problems or solutions you are looking for in your business. Instead, move to use data as a means to verify. Utilize the human-centered approach of design thinking to understand the problems the company faces from the users perspective. After having identified the problem through design thinking, then move to use data to verify various aspects of the problem and potential information for choosing the appropriate solution. While data alone can be detrimental, the combination of data and design thinking can have a significant impact on the success of your company. Need more convincing? Here are three additional reasons design thinking can bring greater success to your company.
Given these points, the best leaders understand the wisdom of Albert Einstein and use design thinking as their competitive advantage to lead their companies to greatness.
It is the supreme art of the teacher leader to awaken joy in creative expression and knowledge. – Albert Einstein
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