January 14, 2019

7 Types of Leadership Roles Your Business Needs

Aaron Vick

Aaron Vick

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Leadership is more than authority. It's about influencing, inspiring, innovating and inciting change.

When employees have a good leader to look up to, they are happier, confident and feel more secure. Even better, happy employees are as much as 20% more productive in the workplace.

So being a good leader is an important tool when managing a thriving business environment. A natural born leader will be able to wear multiple hats, jumping from overseeing operations to developing marketing strategies.

Yet, leading others often becomes a team effort and there are many different leadership roles to consider.

So read on to learn the best leadership styles that your business needs.


The Decision Maker


The decision maker is the captain of your ship.

This role takes on the responsibility of making things happen and finding answers to those big problems. They see the big picture and are always planning ahead, which makes them a true example of leadership.

They know how to supervise others and manage daily operations in the workplace. The decision maker leads by delegating, setting expectations and developing strategies.

They are often good in a crisis and are not afraid to take action when needed. This role is critical to the growth and development of any company. It should be someone with vast experience in a variety of business functions.


The Innovator


The innovator has all your big ideas.

They are creative, visual, and strategic. This role will be successful at managing your marketing, PR and social media efforts. They see the vision of your brand and bring it to life.

The innovator leads by empowering others through creativity. They can seek out and foster talent in the workplace. They can put on a successful brainstorming session and bring forth new ideas from the team.

Innovators will be able to outline a marketing strategy for your company and back it up with tactics and tools. They are well-versed in the digital marketing realm and can drive traffic and measure results.

They know the importance of having your brand presence online and are savvy and well-informed of industry updates. If the idea mill ever does dry up (which it does happen), try new ways to up the ante on marketing efforts.


The Mentor


The mentor keeps the peace.

They are a people person with a natural energy that employees are drawn to. They strive for open and honest communication and value and encourage feedback.

A mentor will allow for good balance in the work environment. They help to mend personal problems of employees or issues among coworkers.

Mentors recognize the growth potential of employees and push them towards fulfilling career goals. 76% of people prefer to experience job growth at their current workplace. Mentors help maintain employee retention rates by placing qualified candidates in leadership positions.

Since mentors are natural communicators who evoke empathy, they are also good at reputation management. This leader should oversee your online review platforms, and be responsible for communicating feedback with key clients.


The Analytical Thinker


The analytical thinker is your mastermind.

They have a knack for numbers, making them a perfect choice for CFO or lead accountant. They are data-driven and results-oriented, preferring to see things from a growth/loss standpoint.

A business owner may be a great analyzer, but it helps to have a second pair of eyes on the company numbers. An analytical thinker is also good at communicating with key stakeholders, as they can speak their language.

Analytical thinkers do well in legal roles and can oversee your company policies. Learn more about how to draft contracts and agreements for your business.


The Planner


The planner is your social guru.

They are highly-organized and a knowledge powerhouse when it comes to important information.

The planner keeps track of everything from company functions to employee birthdays. They are your go-to when you need something done and done right away.

Coordination is one of their key characteristics. This makes them efficient in overseeing different cultures and personalities in the workplace.

They live off the office calendar, and their attention to detail is without flaw. The planner is also great at collaborating with different departments and managing vendor relationships.


The Activist


The activist brings about change.

Any business owner knows that to grow, we must embrace change. The activist is a professional when it comes to initiating and implementing change in the workplace.

They strive to make things better for the company as a whole, yet also on an individual level. They work to bridge cultural gaps and celebrate diversity.

They believe in integrity and values and encourage input from the team. Activists are great at setting company goals and working towards them.


The Motivator


The motivator is your cheerleader.

This role often emerges alongside other leadership styles. Yet, it is important from both a sales and employee retention perspective. The motivator is great at getting others to do what they want.

This leadership style works to motivate others and keep up morale in the workplace. They are charming and personable and work great with others. They bring forth a great attitude and are essential in closing deals.

Motivators often take on the head of sales roles, as they have impeccable people skills. They are also good at driving employee confidence and resolve. They are a great person to send to conferences or handle public speaking, as they thrive at networking.


Leadership Roles for Your Growing Business


With a variety of leadership roles in the workplace, it's important to note that the characteristics of a good leader often overlap. Some leaders excel in math but lack marketing expertise. Others can close any deal but have no knowledge of keeping their books up to date.

Therein lies the essence of teamwork. Good leaders can find talent and inspire their team. Any startup company or business knows the value of this. Your team should be working towards shared values, objectives and activities.

A good leader realizes that the growth of the company is essential, and will adapt their own leadership qualities as needed. Learn more about to change your leadership style to accommodate a growing company.

Great leaders never stop learning, planning, growing and profiting.

Comments? You can contact me directly via my AdvisoryCloud profile.

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